COVID Campaign: Change is on the horizon.
After comms roll-out there was an increase in sales through the new sales system, which we were tasked in ensuring it was adopted. Total campaign completely integrated within 3 months, headline assets within 1 month. Due to the success of the campaign it was later adopted by MINI.
UK Flagship store: Creative takeover.
The displays became a talking point and a backdrop used by the Park Lane customers, featured across multiple social media outlets. The striking displays were recognised and praised by BMW HQ, for the impact they created on their customer base.
Celebrating BMW History: CX.
Our concept was well-received, built and installed in the Park Lane pick-up showroom. Before, a customer would simply just pick-up their model and now… they are exposed to the evolution of the brand and feel a sense of partaking in the journey. The installation celebrates and educates on the history and has become a feature for customers to share on their instagram, serving as a backdrop to their new purchase.