MINI OOH strategy: Unplug your adventure.
The approved concept embodied a visual journey, from the starting point to the finish, the passer-by learns about the core improvements of the MINI Countryman’s plug-in hybrid’s capabilities and understands that this is a model which you aren’t confined to city life. Pack up and go!
MINI Electric takeover: Social Campaign.
We saw an uplift in engagement and enquiries after the campaign went live. We effectively communicated the infrastructural development's benefits - leading to ease in charging, alongside MINI’s new and improved long range and customisation options creating a truly unique experience for each customer.
COVID campaign: Change is on the horizon.
A brand relevant empowering campaign with optimism & hope at a time when there was great uncertainty. Total campaign completely integrated within 1 month. After comms roll-out there was an increase in sales.