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We transformed Big Metal's product catalogue into a luxurious brand experience that captures the bold essence of their contemporary jewellery collections whilst elevating their position in the premium accessories market.
Big Metal required a product catalogue that could showcase their statement jewellery pieces whilst communicating their unique blend of bold design and craftsmanship. The catalogue needed to appeal to fashion-forward consumers and retail buyers alike, balancing artistic expression with commercial practicality for their distinctive metalwork collections.
Our creative direction centred on developing a striking layout design that mirrors Big Metal's bold aesthetic. We created a sophisticated design system that allows each piece to breathe on the page, using dramatic scale contrasts and considered white space. The typography and grid system work in harmony to create visual rhythm throughout the catalogue, whilst luxury print finishes and careful paper selection enhance the tactile experience.
The new product catalogue has redefined how Big Metal presents their jewellery collections. Through elevated art direction and meticulous attention to detail, the catalogue transforms product presentation into an immersive brand journey. Each spread reinforces Big Metal's position as a contemporary jewellery innovator, with the refined design system successfully capturing the weight and presence of their signature pieces whilst maintaining the elegance expected in luxury jewellery communication.
