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We partnered with Dentistry.ie to establish their position as Ireland's leading digital-first dental network. Through comprehensive brand development, we crafted multiple strategic directions that balanced national healthcare credibility with modern accessibility, culminating in a distinctive identity that transforms how Irish patients engage with dental care.
Dentistry.ie needed to differentiate themselves in Ireland's traditional dental sector whilst communicating their innovative approach to patient access. The brand required an identity that would resonate with digitally-savvy patients seeking convenient care, whilst maintaining the trust and professionalism essential to healthcare. They needed to balance Irish heritage with contemporary innovation, creating a national network feel rather than a single clinic identity.
We developed three distinct strategic directions, each addressing different market positioning opportunities. From the heritage-inspired green gradient celebrating Irish identity, to vibrant contemporary expressions emphasising human-centred care, through to professional blue tones conveying efficiency and trust. Our comprehensive approach included crafting memorable taglines like "Big on care. Small on hassle." and "Dentistry Without the Wait", positioning Dentistry.ie as the accessible alternative to traditional dental practices.
The new brand system successfully positions Dentistry.ie as a progressive force in Irish healthcare. The flexible identity framework accommodates both digital and physical touchpoints, from seamless online booking interfaces to nationwide clinic signage. Every element reinforces their commitment to removing barriers to dental care, establishing Dentistry.ie as Ireland's premier dental network for modern patients.
