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Building the Brand: London Roof Gardens

Services provided
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Brand Strategy & Roadmap
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Market & Competitor Analysis
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Brand Architecture
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Visual Identity
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Verbal Identity
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Brand Guidelines
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Creative Production
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Design System
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User Research
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Brand Positioning

Executive summary

Through stakeholder collaboration and strategic development, we created a distinctive brand identity for London Roof Gardens. Our structured approach delivered a sophisticated brand system that elevates their market position

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Challenge

London Roof Gardens required a brand identity that would stand out whilst maintaining broad appeal. The project demanded careful balance between stakeholder vision and market opportunity.

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Solutions

We conducted stakeholder interviews and competitor research to inform three distinct brand directions. Through collaborative refinement, we developed the chosen concept into a comprehensive identity system.

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Results

We delivered a complete brand toolkit, including detailed guidelines and practical applications ready for immediate use. The client praised our professional approach, citing it as their finest brand development experience.

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