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We partnered with Matta to transform their brand presence in the industrial AI sector. By reimagining their visual language, we evolved their identity from minimal and functional to bold and technologically expressive, creating marketing collateral that truly reflects the sophistication of their factory sentience technology.
Matta's groundbreaking AI technology for manufacturing was not reflected in their brand expression. Their existing flat, minimal aesthetic failed to communicate the depth and innovation of their industrial AI capabilities. The brand needed to stand out in a competitive B2B technology landscape whilst conveying the transformative nature of their solutions that detect defects, optimise processes, and evaluate equipment health.
We drew inspiration directly from Matta's technology, using the heatmapping visualisations from their software as the foundation for a striking new creative direction. This approach created an authentic visual language that literally shows what the technology does. The vibrant gradients and flowing data patterns communicate both the intelligence and dynamism of their AI systems, whilst maintaining the technical credibility essential for industrial clients.
The evolved brand system positions Matta as a visionary leader in industrial AI. The striking visuals immediately differentiate them from competitors, whilst the heatmap-inspired aesthetics create an instant connection between brand and product. Every touchpoint now reinforces their position at the forefront of manufacturing intelligence, helping manufacturers and machine makers understand the transformative potential of factory sentience.
